What is this webinar about?

In this webinar, we’ll explore how your business can develop a strong value proposition and win new clients — without having to wait for referrals from your network. If you want to unlock the full potential of your B2B business, we’ll share how to create a truly differentiated value proposition that helps you connect your clients with the work you do best.

 What will I take away?

• An understanding of the value of a strong value prop and why they are so difficult to create.

• The common pitfalls when developing a powerful Value Proposition.

• Insights from consumer psychology and how B2B buying is less rational than you might think.

• Clarity on getting value from your value proposition, and how to get it into the hands of your sales teams.